Supernatural is a virtual reality fitness company. Meta has bought Supernatural recently. Meta was earlier known as Facebook.
While the financial terms of the new transaction have not been released, the VR fitness subscription service. It will fully integrate with Meta, with all of the startup’s employees being given positions at Meta. Chris Milk, the CEO of Supernatural, will also join, stating that the acquisition will provide his company with “greater resources to develop.” The company’s services are similar to Peloton’s, in that it uses virtual reality to deliver training sessions to people at home.
The wider aim is to bring in a whole new sort of audience to virtual reality. The focus is on people who showed no interest in it so far. Milk specified this earlier this year.
The latest purchase comes after Meta CEO Mark Zuckerberg. He underlined the importance of fitness in the evolution of the company’s virtual reality segment. He said this at the Meta Connect conference earlier this week. Next year, the business plans to release fitness gear that will work in conjunction with the Meta Quest headset.
After the acquisition, the company’s existing staff of instructors, choreographers, and managers will continue onboard. Meta’s Reality Labs subsidiary will be home to Supernatural.
Founded in 2015, Within has raised in excess of $50 million. This includes a $40 million Series B back in 2017. That round was led by Temasek and Emerson Collective. Other investors include Andreessen Horowitz, 21st Century Fox, Raine Ventures, WPP, and Macro Ventures.
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