Grammy-winning Latin trap artist Bad Bunny has reportedly started his own sports agency, and has already made a splash by signing some Major League Baseball (MLB) talent. The agency, which is called El Último Tour Del Mundo Sports (The Last Tour of the World Sports), will focus on representing baseball players initially, with the possibility of expanding into other sports in the future.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is a huge baseball fan and has often been seen wearing jerseys and hats of MLB teams during his concerts and music videos. His passion for the sport has now translated into a business venture, with the singer aiming to provide a unique and creative approach to athlete representation.
The agency has reportedly signed several baseball players, including Houston Astros first baseman Yuli Gurriel, Los Angeles Dodgers catcher Keibert Ruiz, and free agent pitcher Pedro Strop. Gurriel, who is originally from Cuba, was particularly impressed by Bad Bunny’s understanding of the nuances of the sport and his vision for the agency.
While it remains to be seen how successful El Último Tour Del Mundo Sports will be, the involvement of Bad Bunny is sure to generate a lot of attention and interest from fans and players alike. The singer’s huge fanbase and influence in the music industry could potentially help him attract top talent and provide a unique platform for his clients to showcase their skills.
Bad Bunny’s foray into sports agency is not uncommon, with many athletes and celebrities starting their own agencies in recent years. However, his unique perspective and passion for baseball could set him apart from other agencies and provide a fresh take on athlete representation. It will be interesting to see how El Último Tour Del Mundo Sports grows and evolves over time.